BACCELLO’s restaurant design
BACCELLO a beautiful little Cicchetti and Wine restaurant located in the popular market town of Christchurch, Hampshire. Owned by Yuanyi Li, previously an ops director at Amy Sushi, Yuanyi lived in Italy for many years and built some fantastic relationships with the wineries there and local Italian suppliers. Yuanyi’s aim has been to introduce Italian wine and ingredients to the UK market and expose guests to a different way of eating, drinking and socialising.
APA were approached by Yuanyi to help with the brand design and interior design of BACCELLO, and have had a great time supporting Yuanyi and his team on their journey, from brand naming and brand identity through to full interior design of BACELLOs first restaurant!
BACCELLOs logotype has been hand drawn with a nod to traditional Italian architecture, whilst also appearing knowledgable and welcoming. The primary brand colours of yellow and green, are paired with a secondary colour palette of pink and blue hues, each used to transport guests and perhaps ignite a memory from a past trip to beautiful Italy.
BACCELLOs interiors consist of yellow leathers, oak, terracotta tiles, brushed brass, raw clay, porcelain tiles and mosaics. The interiors reflect the traditional Venetian cicchetti and wine restaurants. The wine bar is warm, inviting and full of personality, a great place to escape the business of life for a little while, whilst being transported to magical Italy.
The bar is the focal point where guests sit and chat to members of the BACCELLO family whilst sampling Italian wines from the brass troughs carefully placed in the bars stone countertop. Around the bar front a mosaic floor has been laid, with BACCELLOs name spelt out, the mosaic tiles are made up of BACCELLOS brand colours an have been carefully hand made and shipped from Canada. The window seating is another great location to watch the world do by, whilst enjoying a glass of wine!
We have continued to supported Yuanyi with his menu design, signage and packaging design and most recently creating BACCELLOs first ever wine labels. The label design is inspired by the fields in which the grapes grew and are a bright and bold illustration representative of BACCELLOs brand and welcoming personality.
If you are ever in the area then we really recommend a visit to BACCELLO, the team are wonderful, welcoming and full of great Italian wine knowledge. Find yourself a table and enjoy sharing some of the most wonderful fresh Italian cicchetti plates and Italian wines!
